Masar Electric BRT, Makkah case study
Case study • Makkah, Saudi Arabia

The first electric BRT network in Makkah, where mobility meets Vision 2030.

LMKR and TRVERSE delivered the first electric Bus Rapid Transit network at Masar Destination, a landmark mixed-use development in Makkah, providing clean, high-capacity mobility aligned with Saudi Arabia's sustainability commitments.

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Masar Electric BRT, Makkah

Client
Masar Destination (LMKR / TRVERSE partnership)
Location
Makkah, Saudi Arabia
Network type
Electric BRT
Alignment
Saudi Vision 2030 mobility and sustainability agenda
Solutions deployed
AFC, Fleet Management, ITS

Challenge

Masar Destination required a transit solution that could serve large visitor and resident populations reliably, while meeting the environmental and operational standards of a flagship Vision 2030 development.

The solution needed to be zero-emission, capable of handling high-density peak flows, and integrated with the broader Masar mobility and hospitality ecosystem.

Solution

Key components
  • 1Full electric BRT fleet with TRVERSE platform integration
  • 2AFC supporting contactless and mobile payment for domestic and international visitors
  • 3Fleet management with EV-specific charging status monitoring and route optimisation
  • 4AI based analytics for driver assistance and behavior management
  • 5ITS with real-time passenger information in Arabic and English
  • 6Deployed in partnership with LMKR across the full Masar site infrastructure

Outcomes

Measurable results delivered in production

Emissions
Zero direct emissions from BRT operations
Payment accessibility
Multi-language, multi-currency contactless support
Fleet integration
Full EV fleet monitoring and charging management
Strategic alignment
Supports Saudi Vision 2030 sustainable mobility targets

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